Tyler Perry And Diddy In Competition To Buy BET Network
Legendary American rapper popularly known as Diddy and popular Hollywood movie maker, Tyler Perry are in race to buy BET Network Diddy, the rap mogul, has joined Tyler Perry and Byron Allen in expressing interest in purchasing Black Entertainment Television (BET) The action comes amid rumours that Paramount Worldwide is planning to sell the firm. According to “sources” close to the Bad Boy entrepreneur, he’s “exploring the chance to acquire BET as part of his ambition to construct a Black-owned worldwide media behemoth,” Variety claimed on Monday (March 13). Another source said that he isn’t yet in negotiations with Paramount about it, while the firm isn’t allegedly in talks with anyone, including the two other people who indicated interest in the sale, Tyler Perry and Byron Allen. Diddy already owns the REVOLT network, a 2013 multimedia corporation that creates television and internet long-form programming. The channel presently reaches 80 million households and features 42 shows, including Yung Miami’s Caresha Please, N.O.R.E.’s Drink Champions, and Jim Jones’ Weather Report. Diddy is particularly interested in BET’s return to being a Black-owned brand, which he feels is “better for the company, for the culture, and for producing wealth in the Black community,” according to the article. Tyler Perry now holds a minority share in BET and has a lengthy history with the network. According to The Wall Street Journal, the deal is being made in order to increase resources for Paramount+ and Pluto TV.